【大陸】小米智能手機收入人民幣1138億元 同比增長41.3%
Date: 2019-03-21
News Type:
近日,小米集團公佈2018全年財報,報告期內實現總營收1749億元人民幣,同比增長52.6%,經調整利潤86億元人民幣,同比增長59.5%。報告期內,小米智能手機收入人民幣1138億元,同比增長41.3%。
小米集團創始人、董事長兼CEO雷軍稱,在數字背後,是小米成功實施了一系列主動調整,梳理了未來五年的核心戰略,是意義更為深遠的關鍵行動,相比於財報中的數字,這才是小米2018年最重要的成績。
2019年初,順利推出小米、Redmi品牌獨立的多品牌策略。小米提供的數據顯示,Redmi Note7開售不到一個月,出貨量破一百萬台。 Mi9系列,預計到本月底,小米9和小米9透明尊享版出貨量將超過100萬台,加上小屏旗艦小米9se,Mi9系列的整體供應量將超過150萬台。
2019年,小米集團正式啟動“手機+AIoT”雙引擎戰略。
截至2018年12月31日,IoT平台已連接的IoT設備數(不包括智能手機和筆記本電腦)約1.51億,同比增長193.2%。擁有5個以上小米IoT設備(不包括智能手機和筆記本電腦)的用戶數約230萬,同比增長109.1%。
2018年,小米集團開始向海外擴張IoT業務,2018年2月,智能電視進入印度市場,並在2018年第四季度在印度市場出貨量排名第四。
2018年全年,小米持續拓展高效的線下渠道。截至2018年12月31日,中國大陸已有586個小米之家。此外,為了進一步滲透中國大陸中小城市及農村地區,小米加速拓展授權店網絡,截至2018年12月31日合共設立了1378家授權店。而截至2017年12月31日,只有62家授權店。一年增長22倍。 (新聞來源:中國電子報、電子信息產業網)
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