【國際】蘋果舊款熱賣 追單台系鏈
Date: 2019-02-27
News Type:
蘋果iPhone 6s在印度市場熱銷,當地前兩大電信營運商Vodafone Idea、Bharti Airtel官網均顯示該機種已缺貨,供應鏈傳出,蘋果為此向可成、緯創、大立光等iPhone 6s供應鏈緊急追單兩成,為相關業者淡季營運添柴火。
對於蘋果追單傳聞,相關供應鏈均不予置評。業界分析,iPhone XS/XR新機去年上市後,銷售遭逢逆風,蘋概股營運受影響,此次傳出蘋果緊急追加iPhone 6s兩成訂單,由於舊機零組件良率高,毛利率比新機更好,有助提升可成等業者淡季獲利表現。
據了解,此次印度市場iPhone 6s熱銷,主要是當地前兩大電信營運商Vodafone Idea、Bharti Airtel為推升4G用戶,推出搭配iPhone 6s的優惠資費,引起用戶熱烈迴響。相較於歐美、台灣等市場正要往第五代行動通訊(5G)移動,印度4G正起步中,i6s雖已是多年前的舊產品,硬件規格足以供應印度用戶使用,具性價比優勢,Vodafone Idea、Bharti Airtel官網均顯示該機種已缺貨。
業界人士分析,供應印度市場的iPhone 6s主要由緯創印度廠負責代工,直接出貨當地電信商。現階段緯創在印度班加羅爾(Bengaluru)近郊有兩座工廠,這兩座工廠分別為蘋果組裝iPhone SE和iPhone 6s,並就近供應印度市場銷售,可成、大立光等零組件供應鏈,則是透過海陸運的方式運抵當地,交給緯創組裝出貨。其中,可成目前為iPhone 6s金屬機殼主要供應商,在舊機種的供貨比重仍高於國內其他競爭對手,加上該公司產能龐大,無論在價格或技術方面都具有領先地位,因此在機殼中受惠最深。法人認為,由於iPhone 6s已是距今三個世代以前的舊機種,在包括歐美、日本、台灣等許多消費力較強的市場早已停售,但對於才剛起步的新興市場而言,此一機種高性價比的特性卻反而大受當地消費者歡迎。 (新聞來源:經濟日報)
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