全球智能手機市場已飽和 華為小米逆勢激增
Date: 2018-11-26
News Type:
據近日報導，新的銷售數據顯示，智能手機市場已達到飽和點，這表明市場對新產品的興趣開始下降。根據市場研究，全球智能手機銷售數據僅在一年內就下降了8%，從2017年的3.93億台下降到2018年的3.6億台。
與競爭對手相比，蘋果相對毫髮無損，同比增長約0.50%。安卓手機銷量則普遍出現下滑，行業領導者三星受到的打擊最為嚴重，該公司同一時期內銷量下跌了13.30%，只有中國大陸的OPPO公司比它更差。根據Strategy Analytics的最新研究，與去年同期相比，2018年第三季度全球智能手機出貨量下降了8.4%。
雖然今年蘋果與去年相比收入增長了29%，但其銷售額相對平穩。專家表示，這是因為蘋果正在銷售更昂貴的手機型號，但其整體銷量增長趨於穩定。而中端市場品牌華為和預算品牌小米則逆勢而行，同比增長32.5%和19.1%。三星則在中國大陸市場的競爭中被中國大陸本土品牌拉下馬，這些中國大陸本土品牌主導著本土與印度市場，印度是全球少數幾個不斷增長的市場之一。 （新聞來源：快資訊）
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