大陸手機行業迎來新的“洗牌”： 手機均價顯著提高、存量更具價值
Date: 2018-04-25
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對於2018年，有行業分析人士表示，目前大陸手機市場已經進入“消耗戰”階段。在這種存量市場博弈下，大陸品牌前五的手機廠商要找到較大的增量，唯有繼續消滅二、三線品牌。所以2018年對於5－10名廠商來說危機感比較強烈，如何鞏固原有的用戶群體是當務之急。
根據移動通信領域權威網站GSMArena的調研，2017年大陸智能手機平均從314歐元（約合人民幣2451.8元）提升到408歐元（約合人民幣3185.7元），增幅高達30％
儘管大陸智能手機市場容量巨大、集中度很高，但過去很長一段時間內，大陸品牌廠商幾乎都處於低利潤甚至負利潤狀態，形成只有市場份額而沒利潤的怪圈中。
而根據Strategy Analytics的報告顯示，2016年全球智能手機行業總營業利潤為537億美元。其中，蘋果的iPhone佔了其中的449億美元，以15.3％的出貨量獲得了全球智能手機行業79.2％的利潤份額。三星手機利潤額為83億美元，佔行業總利潤比例僅為14.6％，較其出貨量在全球的佔比22.8％略低。
反觀大陸手機品牌，老大哥華為手機業務2016年的營業利潤為9.29億美元，僅佔全球智能手機行業總利潤的1.6％，而它的出貨量占到全球的9.6％；OPPO和VIVO同期佔比全球行業總利潤份額則分別為1.5％和1.3％。 （新聞來源：光電與顯示）
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