馬太效應之下的國產手機行業：前五名廠商出貨量佔8成
Date: 2018-04-25
News Type:
伴隨著手機出貨量暴跌，手機品牌的集中度正在進一步加大，大陸手機行業也迎來了一輪新的“洗牌”，當前大陸市場就是五強之爭（華為、小米、OPPO、VIVO 、蘋果），2017年這五家廠商市場份額佔比合計高達75.7％，在2016年這一數據尚且只有66.5％。
從品牌格局來看，2017年以來華為逐漸拉大了與OPPO和VIVO的市場佔有率，優勢十分明顯。不過值得注意的是，隨著2017年以來OPPO和VIVO廣告營銷的持續深入和線下銷售渠道的回暖，OPPO、VIVO的市場佔有率也在不斷攀升。
整體來看，2017年大陸國產手機第一梯隊的優勢在繼續放大，中小品牌則逐漸淡出市場，大陸手機市場洗牌加劇。在大陸市場逐漸萎縮的背景下，預計2018年大陸手機品牌市場洗牌將進一步加劇。 （新聞來源：光電與顯示）
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