大陸：2020年智能電視存量將超2.8億台
Date: 2018-01-02
News Type:
勾正數據（Gozendata）研究顯示，預計到2020年，大陸智能電視存量超過2.8億台，佔市場比例近60%；智能電視達到率將逐步攀升到70%，使用時長在全部大屏中超過50 %；傳統電視達到率逐步下降到50%以下，觀看時長也將下降到40%，智能電視廣告和用戶付費越來越被用戶所接受。
在智能電視上，用戶看電視的選擇豐富多樣，光視頻類APP就有2500+，佔據了OTT點播流量的71%，其中視頻TOP4與尾部所有平分流量紅利，二分天下。
與此同時，用戶也不僅局限在看電視，電視被新時代技術賦予了更多想像空間，生活類APP 3200+、遊戲類APP 3000+、教育類APP 2800+、分發平台類240+，但總的來說垂直類應用用戶使用習慣還有待培養，或者說，應用方對用戶的吸引力還有待深度挖掘。 (新聞來源：中國電子報)
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