聯發科Google擴大合作
Date: 2017-12-21
News Type:
聯發科攻新興市場,12月7日宣布成為 Google最新推出 Android Oreo (Go 版本)的芯片合作夥伴,將與 Google 緊密合作,穩固入門級智慧手機市場版圖,終端產品預計明年首季上市。
由於此款芯片主攻3G新興市場,相關芯片毛利甚至比部分4G芯片高一倍,有利聯發科提升毛利率表現。聯發科積極搶進新興國家手機市場,新興市場因手機普及率仍不高,市場爆發力強,而且是全球人口數最多的區域,被譽為「超級中端市場」。
聯發科表示,將與 Google 在 Android Go 展開緊密合作,協助終端廠商加速產品上市時間,確保搭載 Android Oreo(Go 版本) 聯發科處理器智慧機運行順暢。此款芯片硬件需求條件並不高,主攻3G,並鎖定新興市場為主。 (新聞來源: 經濟日報)
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