印度手機市場快速成長,鴻海急尋土地擴產滿足需求
Date: 2017-11-20
News Type:
印度手機市場快速成長,鴻海急尋土地擴產滿足需求
根據印度《經濟時報》網站報導,鴻海集團旗下的印度部門,目前正在印度 Sriperumbudur 的諾基亞經濟開發區尋找土地,將興建全新的手機工廠。據了解,到 2017 年底前,鴻海在印度的智慧手機生產能力將達 3,000 萬支。
報導引用消息人士訊息,鴻海準備在印度新建的工廠,未來將主要服務兩家客戶,包括獲得諾基亞(NOKIA)品牌授權的 HMD 及中國小米。這兩家公司目前都在印度快速擴張,當前鴻海的產能已無法滿足這兩家廠商的需求。就目前的狀況來說,鴻海在印度安得拉邦的工廠已接近產能滿載狀態,無法再接受手機客戶擴產的需求。因此,需要建置更多產能。鴻海官方目前尚無評論。
印度手機市場表現最搶眼的中國品牌當屬小米。根據多家市場研究機構統計,2017 年第 3 季,小米取得四分之一市佔率,和第一名的南韓三星差距縮小到 1 個百分點。且未來的第 4 季,小米有望超過三星,成為印度智能型手機的龍頭。 10 月小米在印度售出了 400 萬支手機。
之前鴻海和 HMD 合作,收購微軟旗下的諾基亞功能手機業務。一年之內,諾基亞功能手機就在印度市場攀升到第 3 名,市場需求強勁。無論中國小米還是諾基亞功能手機,性價比是主要競爭優勢。因此,必須仰賴印度本地生產,以減免一成多的進口關稅。 (新聞來源:科技新報)
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