【產業動態】2016年大陸B2C家電網購市場同比增長27.9%
Date: 2017-03-01
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2016年大陸B2C家電網購市場同比增長27.9%
第八屆中國家電網購高峰論壇報告顯示，2016年，大陸B2C家電網購市場（含移動終端）規模達到3846億元人民幣，同比增長27.9%。
與此同時，2016年大陸電子商務交易市場規模穩居全球第一，預計全年電子商務交易額超過20萬億元人民幣，占社會消費品零售總額的比重超過10%。網購成為消費增長的新力量。2016年，大陸網路零售交易額達5.16萬億元人民幣，同比增長26.2%。
另外，大陸還將通過大力發展大資料、雲計算、虛擬實境、人工智慧等為代表的新一代資訊技術，以新一代移動通信網、下一代互聯網為代表的網路技術，改造提升傳統製造行業，推動協同研發、個性化定制、服務型製造、分享經濟等新模式、新業態的快速發展，個性化、時尚化、功能化、綠色化產品層出不窮。為電子商務發展，提供了更為廣闊的市場空間和產業保障。另一方面，通過整合線上線下交易資源，拓展銷售管道，打造製造、行銷、物流等高效協同的生產流通一體化新生態，利用大資料、眾智科學、區塊鏈等現代服務科學與工程理論技術構建新一代電子商務平臺，發揮網路消費及採購需求的拉動作用，發展網路化定制服務，促進了工業產品品質和設計水準的提升，電子商務助力了製造業提檔升級。(新聞來源：中國電子報)
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