2015年第四季大陸智能機出貨1.1億支
Date: 2016-02-17
News Type:
市場研究機構DIGITIMES Research於2015年12月走訪大陸智慧型手機供應鏈業者，2015年第四季在大陸移動持續祭出優惠鼓勵2G用戶直接升級至4G帶動下，大陸整體4G/3G用戶新增數達5450萬，維持單季超過5000萬的增速。
其中，入門及平價中低階4G機款的銷售亦持續增溫，再加上國際品牌蘋果(Apple)及大陸本土業者如華為(Huawei)等推出高階及中高階新品吸引既有智慧型手機用戶換機、大量鋪貨下，2015年第四季大陸市場智慧型手機出貨季增11.5%，達1億1900萬支。
在第四季大陸市場出貨占比方面，居首的蘋果以19.1%拉開與其他業者間差距；小米(Xiaomi)、華為、步步高(BBK)及Oppo則分居二至五名，三星(Samsung)滑落至第六；魅族(Meizu)占比達5%，排名第七；過往在大陸本土市場出貨居一線地位的聯想(Lenovo)及中興(ZTE)，銷售仍不見起色，市占持續滑落至僅略高於2%。
展望2016年第一季，因大陸及國際品牌競相於2015年第四季將平價、中價及高價定位的新品大舉鋪貨至通路，首季需消化一部分由此積累的庫存，DIGITIMES Research預估第一季大陸市場智慧型手機出貨量季減幅將高於兩成，年增則略低於5%。(新聞來源：eettaiwan)
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