大陸彩電百家爭鳴 發展呈現兩極化
Date: 2015-12-02
News Type:
根據各大彩電企業發佈的資料顯示,創維是為數不多仍以較大幅度盈利的企業,截至2015年9月30日,創維集團營業額為195.49億港元,總盈利9.85億港元,較去年同期增加8.5%。 而海信2015三季報顯示,其前三季度營業收入221.29億元人民幣,增長4.91%,淨利潤9.28億元人民幣,僅微增0.96%,但在淨利潤絕對值方面仍排第一。值得注意的是,在傳統五大彩電巨頭中,除創維、海信仍在盈利外,TCL、康佳、長虹的彩電業務均陷入虧損。
據悉,康佳今年三季報顯示,前三季度營業收入138.44億元人民幣微增2.80%,但虧損達到8.52億元人民幣,降幅近19倍。
另外,TCL集團旗下TCL多媒體電子在2015年半年報中,雖然仍盈利1.09億元人民幣,但同比降幅近20%,疲態已然顯現。而四川長虹由於在電漿電視的佈局失誤,其近年來一直深陷虧損泥潭。其2015三季報顯示,實現營業收入459.58億元人民幣,同比增長11.13%,但虧損額仍達到4.95億元人民幣。
據資料顯示,未來兩到三年,中國大陸電視市場容量基本將維持在4500萬台左右。但這塊不再“變大”的蛋糕,卻吸引了小米、樂視等互聯網電視企業參與競爭。不僅如此,暴風科技與海爾合作的暴風TV、兆馳股份與風行線上合作的風行電視也已入局。目前,包括傳統電視廠商的子品牌在內的互聯網電視已多達10餘家。業內人士表示,行業整合可能在2016年會提前到來。 (新聞來源:百能網)
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