占地利！泰鼎搶汽車電子大餅
Date: 2015-11-18
News Type:
泰鼎執行長周瑞祥13日表示，長期深耕傳統印刷電路板掌握藍海優勢，再加上生產基地位處泰國，不僅有助爭食汽車電子大餅，也提供跨海在大陸攻城略地的實力。
周瑞祥分析，大陸持續將改善重汙染列為重點計畫，印刷電路板（PCB）生產聚落勢必進行新一波的移動，東南亞具有鄰近大陸廣大市場的優勢，加上人力成本及基礎建設符合製造業生產需求，目前品牌大廠已陸續將訂單南向釋出。
周瑞祥強調，美國、日本、台商都逐漸退出或轉往高階，陸系大廠也不投資，但全球2至10層PCB仍有需求，一年約5,000億元新台幣的市場規模，在競爭者愈來愈少下，價格已觸底，泰鼎長期聚焦的中低階PCB板，1年營收100億元新台幣的市場占有率仍低，反而成為新的藍海。
周瑞祥指出，泰國本就是汽車大廠重鎮，尤其汽車電子PCB層數也不高，是泰鼎的強項。 (新聞來源：工商時報)
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