大陸家電巨頭 力拓國際市場
Date: 2015-11-04
News Type:
今年初以來，眾家電巨頭們轉型求變紛紛轉戰高端市場，但並沒有挽救市場不旺的現狀。在大陸市場消費不旺的情況下，家電企業轉型探索紛紛求變，大陸國內家電巨頭在國際市場上的業績為寒意逼人的國內家電業帶來了暖流。
據悉，在海外市場的開拓中，海信一直堅持自主品牌戰略，通過持續的品牌建設提升海信品牌對市場的影響力，同時，還通過在海外建廠來進行高端產能輸出。目前海信在東歐國家捷克已投資建廠，覆蓋東歐、西歐以及西亞等地區，海信在南非也投資建有工廠，對非洲區域進行輻射；今年收購了夏普美洲工廠和管道，覆蓋美洲區域。
與此同時，TCL集團則通過全面推進“智慧+互聯網”戰略轉型及建立“產品+服務”的商業模式，提升工業能力和技術能力，建設面向用戶的服務業務體系來拓展大陸國內市場，同時也注重品牌在海外市場發力，通過娛樂行銷和體育行銷來不斷提升品牌凝聚力，並借此提高其在海外市場的競爭力，重點突破戰略新興市場。(新聞來源：深圳商報)
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