長虹接收三洋電視大陸業務
Date: 2015-10-28
News Type:
10月28日，長虹宣佈與松下達成戰略合作協定，長虹接收三洋電視在大陸地區業務，包括接收三洋電視研發團隊、行銷團隊、銷售管道等，及三洋電視品牌中國區使用權。品牌使用期限四年，將從2015年12月1日至2019年12月31日終止。
長虹相關負責人表示，整合三洋電視中國區業務有助於進一步增強長虹管道效率。並借助三洋電視品牌的全球影響力，進一步整合管道及全球資源、強化全球同步研發及回應速度、夯實全球供應鏈、拓展全球市場。
未來品牌定位方面，長虹將以CHiQ（啟客）為高端品牌，長虹為主體，三洋作為差異化消費群體、市場、管道產品線的有益補充。同時長虹將進一步發揮三洋電視現有的管道資源，並借助長虹強大的大陸全國性線上線下管道資源，同時推動三洋電視銷售。
根據協定，長虹將繼續保留、拓展、提升三洋電視品牌。而松下也將在全球範圍內，依託三洋數十年來積累的全球化資源優勢，協助長虹完成“一帶一路”戰略和全球化市場佈局。 (新聞來源：新浪新聞)
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