海爾欲拓千億跨境電商版圖
Date: 2015-10-21
News Type:
近日，海爾集團再次發力跨境電商業務，宣佈旗下小家電跨境綜合服務平臺(HotOEM.com)上線。海爾集團高層透露，預期未來包括HotOEM、海貿雲商和易銷雲盟在內的海爾旗下跨境電商平臺交易規模可達千億元人民幣。
據悉，HotOEM將有望解決：找不到訂單和優質買家；因外貿經驗不足或資金鏈壓力無法接單；因缺乏設計、質控、供應鏈管理等能力而丟單等3大問題點。
此外，HotOEM屬於小家電跨境“B2B2C模式”，海爾將在該平臺上向大陸國內小家電生產企業開放其海外買家資源，促成訂單交易。同時，該平臺還提供一系列供應鏈服務，包括產品設計研發、原材料採購、品質體系提升、報關退稅和訂單金融等服務。(新聞來源：江蘇經濟報)
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