LG計畫擴大OLED產品線以鞏固市場地位
Date: 2015-09-23
News Type:
近日，LG表示，公司計畫在今年下半年將OLED電視的銷量提升五倍，而在上半年LG就已經取得了這樣的成績。而LG的目標是在年底之前成為整個市場上OLED產品的標杆性企業，同時公司將專注於整體市場的打造及行銷來實現提高自己在全球OLED電視市場地位的目的。
LG表示該公司除了擴大OLED產品線之外，還將強化提高市場滲透率的行銷行為，並且加強智慧電視平臺業務的體味以及提高在音訊視頻產品領域的盈利能力。
為了實現這些目標，LG將HDR或高動態範圍技術加入到更多的OLED機型產品中來吸引新客戶，並且提供多種不同價位的產品來滿足不同階層客戶的需求。另外，LG還將加大在行銷領域的投資，增強OLED產品在國際市場上的銷量，並且繼續擴大WebOS平臺的相容性，並且與像Netflix和YouTube這樣的內容服務商加強合作提供更多的內容及應用程式。
最後，LG也計畫在繼續推動其在高端顯示器和藍牙音訊產品等家庭娛樂領域的領導地位。(新聞來源：ubergizmo)
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