聯想ZUK聯手迪信通 深入佈局O2O
Date: 2015-09-16
News Type:
（注：O2O即Online To Offline（線上離線/線上到線下），是指將線下的商務機會與互聯網結合，讓互聯網成為線下交易的前臺，這個概念最早來源於美國）
9月14日，聯想ZUK發佈深空灰版Z1手機，並宣佈將與迪信通達成戰略合作，佈局O2O，謀求管道的多元化發展。
成立於今年5月的ZUK是聯想旗下相對獨立的手機品牌。聯想也以此為基點，加入小米、華為榮耀等互聯網手機廠商的競爭，同時，聯想神奇工廠電商平臺也正式啟用。目前，聯想旗下有三大手機品牌：摩托羅拉定位中高端，ZUK定位中端，而樂檬定位低端。不過，ZUK的獨立性較之於其他兩個品牌更強一些。
此次ZUK手機和迪信通戰略合作，將為迪信通提供線下獨家銷售權，雙方將整合資源，聯手線上下銷售、增值服務、市場推廣等方面展開密切合作，為消費者提供更便捷的購買管道和更便利的售後服務網路。
與此同時，ZUK表示，公司會很快進軍全球市場，畢竟大力智慧手機市場偏飽和，而海外市場增量非常大，每年還有30%-40%的成長。他還表示，ZUK海外市場方面將會有一個很大的動作，預計9月底將會揭曉。 (新聞來源：21世紀經濟報導)
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