調料巨頭跨界 李錦記加入手環競爭
Date: 2015-09-09
News Type:
今年2月，調料巨頭李錦記正式進軍運動手環領域,成立了全資子公司“爽樂科技有限公司”，主要承擔搭建李錦記移動互聯網平臺，建立社群的任務。通過體驗、分享與互動，為消費者提供健康、家庭、工作、朋友等方面相關資訊和服務。
日前旗下子公司爽樂科技健康有限公司正式推出了HeHa手環一代，具有計步、跑步、睡眠等功能，售價為RMB799元。不過業內認為，HeHa手環目前並沒有比較突出的功能，而價格定位也處於偏高水準，想在各類手環競爭中脫穎而出難度非常大。
該公司已經開始售賣他們的第一款產品——HeHa手環一代，有黑、藍、紫、黃、淺灰5種顏色可以選擇。這款手環也同樣具有計步、跑步、睡眠的功能。另外在App上，還借鑒了微信走路排名功能，在App“我的社區”一欄可以與下載了HeHa App的朋友建立群組聊天以及查看排名。
此外，爽樂即將推出手HeHa環二代。它將會在一代的設計上加上呼吸訓練和監測心率變異度。(新聞來源：北京商報)
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