第二季NB出貨不如預期 聯想跌至第二
Date: 2015-07-30
News Type:
根據全球市場研究機構最新調查顯示， 2015年第二季筆記型電腦(NB)出貨雖有品牌廠商新機鋪貨需求支撐，然而多數品牌受到歐洲通路庫存水位過高、去化速度緩慢所累，第二季整體品牌商出貨不如預期，僅較第一季成長1.1%，來到3886萬台。
以各家NB廠商表現來看，惠普(HP)擺脫第一季出貨陰霾，第二季出貨逆勢成長達10.1%，重新奪回第一名寶座。
聯想(Lenovo)在智慧型手機市場失利後，筆記型電腦部分也受到歐洲需求下滑、庫存逐步墊高影響，第二季出貨不升反降，季衰退達到2.7%，第二季排名退居到第二。
戴爾(Dell)則因北美消費市場小幅成長，帶動第二季出貨成長4%，繼續保有第三名位置。
此外，蘋果(Apple)受惠於12寸MacBook Air新機上市以及Air、Pro系列等升級改版機種出貨的帶動，加上主戰場在經濟穩定及匯率強勢的美國地區、第一季出貨基期較低，因此第二季出貨大幅成長25%，一口氣躍升至第四名。 (新聞來源：eettaiwan)
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