大陸智慧手機市場趨於飽和 4G手機成關注重點
Date: 2015-07-08
News Type:
互聯網消費調研中心近日公佈《中國手機市場報告》顯示，智慧手機市場已經趨於飽和，第一季度數據顯示全球佔比相比上年同期下滑4個百分點，飽和市場下的競爭也愈發激烈。大陸今年6月份在售機型數量達到1588款，相比上月增長200餘款，參與競爭的廠商數量超過百家；三星重新奪回用戶關注冠軍地位，大陸手機市場已經進入混戰狀態。
其中， 6月手機市場品牌關注格局發生了明顯變化，5月以微弱優勢取代三星獲得冠軍的華為，6月被三星再度超越，三星則以14.9%的關注度奪回冠軍，但其關注度降至15%以下；魅族以9.7%的關注比例領跑第二陣營，因受其MX5提升影響，其關注度上漲了3.2個百分點。
近年來，大陸國產品牌手機實力大增。從關注度榜單上榜產品的品牌分佈來看，6月份排名前十五的機型分別來自蘋果、魅族、三星、華為、OPPO、努比亞、vivo、TCL、華碩九家品牌，其大陸產品牌共佔據六個席位。
從手機類型來看，4G手機成為使用者關注度增長幅度最大的機型，累計獲得80.4%的關注度，首超八成，較上月漲近3個百分點；大陸國產手機關注度也較上月微漲0.1%。(新聞來源：深圳新聞網)
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