臻鼎台郡 三招抗紅潮
Date: 2015-06-18
News Type:
臺灣印刷電路板（PCB）廠飽受紅色供應鏈崛起搶單與價格戰壓力。面對紅色供應鏈競爭態勢，臻鼎、台郡分別透過三方面策略迎戰，包含穩步提高接單「含金量」、築起技術門檻與延長產品線應用週期、穩步拉升自動化比重。
因應品牌智慧機價格走向M型化，兩大台系軟板廠皆是積極往中高階產品線移動，以在光學、感測、無線傳輸、觸控模組相關應用的技術差距，避免落入低價紅海。業界人士分析，中高階軟板面向終端產品主要鎖定在旗艦機種，更能凸顯R2R（卷對卷）與細線路技術門檻的差異與良率。
台廠直言，印刷電路板廠近年主要產能已轉進中國，研發中心或高階產能則集中在臺灣總部，近期在中國除面對華南區域工資快速飆漲的壓力，更有當地品牌廠扶植自有PCB廠、一條龍管理的競爭。(新聞來源：經濟日報)
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