大陸手機市場未飽和 TCL目標翻番
Date: 2015-04-27
News Type:
2015年一季度，大陸行動電話使用者規模將近13億，接近人口總量；TCL集團副總裁、TCL通訊COO王激揚表示，國產終端企業在大陸市場仍然有很大機會，市場競爭加劇反而可以顯現出真正有實力企業的價值。TCL全球市場2014年實現銷量7349萬台（包括功能手機），同比增長33%。市場研究機構Gartner 2014年第四季度報告顯示，TCL以2380萬（包括功能手機）的出貨量躋身全球第四，僅次於三星、蘋果和諾基亞，在大陸手機企業中排名第一。
與此同時，TCL於4月8日正式公佈了其智慧家庭戰略，主要包括智慧模組家庭設備互聯互通，超級管家家庭設備管理中心、超級APP生活服務應用中心、智慧雲物聯網及互聯網服務，其中智慧電視和手機等移動設備入口將成為智慧家居生態圈核心。
此外，TCL一方面是加強中國區手機產品的研發，另一方面也將在海外市場已被證明成功的阿爾卡特機型快速進入國內，如在海外市場全面熱銷的機型阿爾卡特OneTouch IDOL3已有計劃引入國內市場，預計將於二季度開售銷售；另一個是對運營商管道的重視。
對於大陸手機市場，TCL手機2015年重要的目標之一就是全面放量，目標2015年進入大陸國內手機第一陣營，出貨量翻番，達到1500萬台，整體市場份額超過3%，4G手機市場份額超過5%。(新聞來源：百能網)
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