彩電市場現況 大陸品牌有望逆襲日牌
Date: 2015-04-22
News Type:
調研機構DisplaySearch報告，去年全球彩電銷量中，韓國電視製造企業賣出了8705萬台電視機，大陸電視製造企業賣出了5120萬台，日本企業賣出了4416萬台。2014年，全球前五大彩電廠商（按智慧電視市場份額分類）分別是：三星、LG、索尼、創維和海信，比較前兩年的排名，大陸彩電品牌已經展現全面取代日系品牌的趨勢。
目前，大陸企業正加速謀求自身在國際彩電市場上的新地位，日系彩電企業雖然整體戰略收縮，但日元大幅貶值，客觀上利於日企彩電出口競爭，而世界彩電市場規模這幾年並無大幅度的增長性改觀，2015年全球彩電市場競爭激烈程度可能遠高於往年。
此外，大陸彩電市場在2014年也開始進入低迷增長期，迫使大陸六大彩電巨頭積極出海掘金，尋找新的增量市場。儘管創維、康佳、長虹、海爾等大陸彩電廠商都有採購LG顯示器面板的OLED電視產品，但中國彩電品牌當前的重心還是在液晶電視以及智慧電視內容及網路服務平臺構築上，下一代顯示技術彩電產品的更新換代，短期內大陸廠商不會大規模跟進。(新聞來源：上海電子網)
More news
- TPCA Show 2025 Reservation! 2024-11-15
- TPCA Show 2024 will be held as scheduled on 10/25 2024-10-24
- TPCA Show 2024 Pre-registration 2024-10-23
- Rajah&Tann:Doing Business in Thailand &Southeast Asia 2024-10-18
- BYD's Thailand factory has been completed, achieving the production target of its 800th new energy vehicle 2024-07-25
- China to Cancel Tariff Concessions on Over 100 Products Under ECFA 2024-07-10
- MKS-阿托科技 大中華區業務總監 蔡政修博士對於大中華PCB市場的展望問與答 2024-06-06
- Dell Technologies announces AI PC, aims to make it standard by 2025 2024-05-20
- TSMC‘s Major Advancement in Advanced Packaging: Silicon Photonics Packaging to Launch in 2025 2024-05-10
- Kinsus Interconnect Technology contemplates setting up an IC substrate plant in Malaysia 2024-02-15
- Mainland China Rewrites the Global Map for Electric Vehicle 2024-02-01
- The spokesman revealed that the government is accelerating investment promotion in the electronics industry, one of the three industries targeted to upgrade the country. 2024-01-20
- CES Debuts Next Week, Unveiling the First Year of AI PC 2024-01-15
- Apple and Amkor to jointly establish a packaging plant - Serving as a downstream US plant for TSMC 2023-12-10
- Breaking Nvidia's Monopoly? 6 Major Tech Giants Developing In-House AI Chips in Unison 2023-10-20
- IDC: Mobile phones will recover next year 2023-09-10
- "Made in India" mobile phone production has exceeded 2 billion, making it the second-largest mobile phone manufacturing country globally. 2023-08-20
- The Taiwan Carbon Solution Exchange formally established 2023-08-10
- Zero inflation in mainland China in June Clouded by the shadow of deflation 2023-07-17
- Apple’s first MR, Vision Pro -- Mixture of Reality Glasses Debuts 2023-06-12