彩電市場現況 大陸品牌有望逆襲日牌
Date: 2015-04-22
News Type:
調研機構DisplaySearch報告，去年全球彩電銷量中，韓國電視製造企業賣出了8705萬台電視機，大陸電視製造企業賣出了5120萬台，日本企業賣出了4416萬台。2014年，全球前五大彩電廠商（按智慧電視市場份額分類）分別是：三星、LG、索尼、創維和海信，比較前兩年的排名，大陸彩電品牌已經展現全面取代日系品牌的趨勢。
目前，大陸企業正加速謀求自身在國際彩電市場上的新地位，日系彩電企業雖然整體戰略收縮，但日元大幅貶值，客觀上利於日企彩電出口競爭，而世界彩電市場規模這幾年並無大幅度的增長性改觀，2015年全球彩電市場競爭激烈程度可能遠高於往年。
此外，大陸彩電市場在2014年也開始進入低迷增長期，迫使大陸六大彩電巨頭積極出海掘金，尋找新的增量市場。儘管創維、康佳、長虹、海爾等大陸彩電廠商都有採購LG顯示器面板的OLED電視產品，但中國彩電品牌當前的重心還是在液晶電視以及智慧電視內容及網路服務平臺構築上，下一代顯示技術彩電產品的更新換代，短期內大陸廠商不會大規模跟進。(新聞來源：上海電子網)
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