印度智慧機市場落後大陸兩年 增速明顯
Date: 2015-04-15
News Type:
印度智慧手機市場現在所呈現的特點與中國大陸智慧手機市場在2013年底的情況相似。增長呈現爆發式,在與國際品牌的競爭中,印度本土品牌發展速度加快,並能從前者手中搶回一些市場份額。
據市場研究機構IDC的資料顯示,印度智慧手機在2014年底的出貨量是兩年前的四倍多,這一增長趨勢在未來數年還將持續。
印度本土企業Micromax在第二名的位置上日趨穩固,其接近取代三星在印度市場老大的位置。Micromax稱其市場份額在去年第四季度達到了18%。
另外,Lava、Intex以及Karbonn等其他小型本土智慧手機製造商也在不斷獲得市場份額,他們已經開始擠佔摩托羅拉和諾基亞等老牌行業企業的生存空間。
此外,大陸手錶品牌小米手機也表現亮眼,其在去年第四季度獲得了4%的市場份額,擠進印度智慧手機市場的前五位。(新聞來源:騰訊科技)
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