搶進印度 大陸手機廠西征淘金
Date: 2015-04-09
News Type:
大陸本土手機品牌近期強勢崛起，包括聯想、華為、小米等多家大陸手機大廠競相在印度市場攻城掠地，並與蘋果、三星等國際大廠短兵相接，其熱銷程度更讓業者看好當地的手機需求成長潛力，印度已是大陸手機品牌的必爭之地。
根據IDC資料顯示，印度去年已成為全球第二大手機市場，僅次於大陸，且印度正處於2G轉換3G階段，其智慧手機目前市占率僅30%，市場後勢可期，預估2016年成長率可望達50%。其次，印度人對手機功能需求正快速升高，預計今年印度智慧手機需求量將達到8000萬部，甚至可能居全球之冠。（新聞來源：工商時報）
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