OLED電視面板增長超5倍 大陸還有很大成長空間
Date: 2015-03-12
News Type:
市場調查機構DisplaySearch最近發佈的報告顯示，2014年OLED電視全球市場銷售量為7萬7千台，市場總額達2億8404萬美金，較2013年的4300萬美金增長5.5倍以上。與之相比，LCD電視市場總額達到976億美元，但增速僅為4.3%；而整體電視市場增速僅為1.2%。
DisplaySearch預計OLED電視面板市場規模2015年將增長10倍，達到77萬片；2021年將達到1650萬片，市場規模達到70億美金。
這一輪OLED市場的猛增中，西歐成為一個重要的動力引擎。2013年2季度起，西歐市場OLED電視市占率超過50%（銷售量為准），2014年，西歐銷出的OLED電視占全球的30.7%，成為最大OLED電視市場。
相對而言，全球電視前三大市場中國大陸、北美和亞太，目前OLED普及率方面遜於西歐。2014年北美和亞太銷出的OLED電視為全球的18%左右，而中國大陸則僅為11%。這三大市場啟動，將為OLED帶來新一輪增長高峰。
其中，大陸2015年將開始正式投產OLED電視面板，各大電視廠商也將推出相應的產品，或將讓OLED的普及浪潮來得更快一些。(新聞來源：上海電子網)
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