大陸國產手機廠商數量去年縮減兩成
Date: 2015-03-12
News Type:
據互聯網消費研究中心最新發佈的《2014-2015年中國國產手機市場研究年度報告》顯示。2014年1至5月，大陸手機市場上參與競爭的本土廠商數量均在80家以上。2014年6月以來，隨著手機市場競爭加劇，參與競爭的本土廠商數量急劇減少至70家以下，並於2014年12月降至最低，僅有59家。
從大陸手機廠商來看，以華為和小米為代表的手機廠商依靠規模優勢，用低價秒殺華強北的山寨機市場，加速了中小手機廠商的出局，另一方面，在國產手機內部，市場份額逐漸向中華酷聯小米幾家企業集中，而山寨機倒閉潮也將加速。
目前雖然由於大陸各大品牌增速不一，每家的市場份額會逐年變化，但是大部分蛋糕仍然大品牌內部劃分。因此，可以預見的是，未來手機行業的集中度將進一步提高。
與此同時，國產手機若要想在全球市場中抗衡蘋果、三星等技術實力較強的廠商仍需要加強品牌建設。(新聞來源：PCB技術網)
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