2015年華為發力於可穿戴設備
Date: 2015-01-08
News Type:
近日，在2015國際電子消費展上，華為並無新產品推出。究其原因，華為消費者BG行銷副總裁邵洋表示，首先，時間層面，此次CES舉辦時間與華為的產品規劃週期不吻合；其次，華為美國時下的戰略突破難點並不在於發佈新品問題。
據邵洋獲悉，華為美國目前在公司整體業務中的占比已從之前的近1/10下降至約1/20，2014年的整體業績也並不是太理想，主要原因為：一，相較於華為中國大陸等區域來說，華為美國OEM的角色轉換偏慢；二，因身份等原因遭遇的美國市場不公正待遇；三，美國市場的特殊性與時下華為產品結構“向上走”間的摩擦。
邵洋表示，2015年華為會在可穿戴設備上發力，也看好可穿戴設備在2015年會發熱。
據瞭解，華為美國的應對思路邏輯在於，一方面繼續強化與“存量”的運營商管道間的合作，畢竟這是美國市場的特殊性決定的；另一方面，將在中國大陸市場已興起的互聯網玩法，在美國市場進行試探性摸索。細化來說，2014年6月華為美國建立了官方B2C網站，同時與亞馬遜進行合作，以開拓互聯網管道等增量市場。（新聞來源：每日經濟日報）
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