大陸彩電企業國內遇增遭遇瓶頸 向海外拓展
Date: 2014-11-12
News Type:
今年大陸彩電行業將面臨收入和利潤雙降的壓力。為了突破大陸國內市場增長的天花板，彩電廠商積極拓展海外市場，加速海外投資建廠。近期，創維收購廈華南非公司，海爾收購新西蘭斐雪派克，TCL斥資約1.2億港元收購三洋墨西哥彩電工廠曲線進軍美洲市場。據悉，美的也正尋找在海外新興市場投資建廠的機會。
大陸企業今年繼續發力海外市場，自主品牌海外銷量快速增長。根據視像協會的預測，全年彩電出口量有望突破7,500萬台，出口額接近140億美元。由於今年夏季巴西世界盃拉動電視需求，加上歐美市場的復蘇，以及其它新興市場LCD替換CRT的高峰期等多重利好因素，彩電出口終於結束了持續數年的下跌，出現強勁復蘇。
有業內人士表示，大陸對電視的需求已進入穩定期，國內彩電骨幹廠商把目光放在海外市場，投資佈局市場管道。家電企業自主品牌出口占比也在逐步地提高，這也是彩電行業非常重要的增長點。(新聞來源：上海電子網)
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