蘋果三星領跑平板電腦市場
Date: 2014-10-23
News Type:
2014年9月中國大陸平板電腦市場上，蘋果、三星、台電三品牌居於品牌關注榜前三甲。
報告顯示，9月平板電腦市場上，蘋果與三星佔據市場主導地位，兩家品牌累計斬獲4成用戶關注份額，其中蘋果獨佔25.0%。台電與聯想處於第二階梯，兩家本土品牌的用戶關注度較為接近，分別為9.3%和9.2%。七彩虹、華碩等六家品牌分列第五至第十名，品牌關注比例集中於2.0%至5.5%之間。關注比例變化方面，蘋果品牌熱度保持穩定，三星則較上月下滑1.2%，季軍台電憑藉0.8%微弱漲幅，趕超關注度下滑1.1%的聯想。
從“三甲品牌”用戶關注度分佈具體來看，蘋果產品在3，000元人民幣以上高端市場優勢明顯，三星用戶關注度主要集中於2，000元人民幣至2，999元人民幣和3，000元人民幣以上價格段，而台電產品定價均在2，000元人民幣以下，以中低端市場為主,避開蘋果和三星的優勢產品。（新聞來源：新華網）
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