彩電業首現負增長 廠商向大屏要利潤
Date: 2014-09-18
News Type:
近日，海信電器發佈其鐳射影院產品——榮光，該100英寸產品售價為69，999元人民幣。目前市場上同尺寸液晶電視的售價一般超過70萬元人民幣，有的品牌銷售價格甚至超過百萬元人民幣。 在彩電市場整體銷量下滑的背景下，市場需求結構發生了很大變化，即大屏化。根據統計，今年7月份，大陸50英寸及以上大尺寸電視的增幅在40%以上。而從使用者對65英寸以上超大尺寸電視的需求來看，2012年為18萬台，2013年為33萬台，2014年預計為59萬台，預計2015年將達到85萬台。今年上半年，中國大陸彩電內銷市場總量為2，093萬台，同比下降9%；銷售額為696億元人民幣，同比下降15%。專家預測，儘管下半年銷量將有所回升，但全年內銷彩電總量仍將同比下降4%至4590萬台。這將是彩電業30多年來首次出現行業性的負增長。（新聞來源: 21世紀經濟報導）
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