政策退出、互聯網衝擊"雙殺" 彩電巨頭業績續跌
Date: 2014-08-27
News Type:
近日，海信電器披露的2014年半年報顯示，上半年公司實現營業收入132.58億元人民幣，同比減少2.54%；實現淨利潤6.13億元人民幣，同比下滑24.37%。實際上，2013年第三季度以來，這是海信電器第四個季度連續淨利潤同比增速下滑。據悉，出現業績下滑的並非海信電器一家企業，據此前已經公佈中報業績的四川長虹和TCL多媒體等企業的財報顯示，均出現了不同程度的業績下滑。
對於業績下滑的原因，彩電企業一致的看法是，家電補貼政策退出後造成市場需求大幅放緩。中國電子商會副秘書長陸刃波對《每日經濟新聞》記者表示，從去年開始，中國家電市場開始出現下滑，不僅僅是海信，許多企業都已出現業績下滑的情況，再加上互聯網企業的衝擊，因此面對新形勢，家電企業需要不斷調整產品結構，以應對企業銷售和利潤下滑的困境。（新聞來源：每日經濟新聞）
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