大陸手機品牌集體發力 占比8成
Date: 2014-08-21
News Type:
蘋果、三星兩大手機製造商近日發佈的最新財報顯示，公司市場占比及利潤持續走低。與三星、蘋果兩大國際品牌下降態勢相反，大陸國產手機迎來群體逆襲。IDC在報告中指出，隨著功能手機的消亡速度快於預期，大陸智慧手機製造商正在新興市場快速捕獲新智慧手機用戶。據日前大陸工信部電信研究發佈的《2014年6月國內手機市場運行分析報告》披露，截至今年上半年，大陸手機市場累積出貨量為2.20億部，其中大陸品牌手機的出貨量則達到了1.68億部，占到了總出貨量的76.1%，相比2013年的72%的份額再度有所提升，在上半年上市的總共1,216款新機型中，大陸國產品牌更是以93.3%的份額佔據了絕對領先優勢。
據悉，目前大陸市場手機排名中位居前五的除三星外，其餘均為大陸品牌。其中三星市場份額為15.4%，位居首位，小米、聯想分別以13.5%與10.8%位居第二第三位，酷派、華為、市場份額分別為10.7%、8.3%，位列第四與第五位。而一度受到狂熱追捧的蘋果手機，市場份額為6.9%，排名跌至第六名。主要由於大陸消費者現在大陸消費者趨於理性，更加注重手機的硬體與軟體性能。(新聞來源:中國新聞網)
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