Q2大陸智能機市場僅增4.8%,下半年市場規模2.12億支
Date: 2014-08-07
News Type:
大陸智慧型手機業者新霸主-小米,第2季因入門機種紅米銷售長紅,本土市場出貨維持千萬支以上水準,酷派則保持4G產品領先地位,本季出貨量達980萬支排名第二。
2014年第2季受限於應用處理器業者尚未推出低價4G方案,導致新機上市遞延,大陸市場出貨量達9,020萬支,季增僅4.8%。業內人士預估,2014年下半大陸智慧型手機市場規模將達2.12億支,較去年同期增加28.5%,占全年出貨54.5%。主因包含:1.第3季起聯發科、聯芯等業者4G晶片量產出貨,本土市場大陸業者平價4G機種得以順利推出。2.電信業者欲達成預期4G新增用戶數與終端銷售目標,將提供更優惠的資費方案供選擇、擴大購機補貼規模,可望推升銷售。(新聞來源:DIGITIMES)
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