海信擬在南非推低成本智能手機
Date: 2014-07-23
News Type:
據非洲新聞網站AFKInsider 7月16日報導，大陸電子製造商海信進軍南非市場，在當地生產電視機和智慧手機近一年後，該公司下一步謀劃推出低成本電子產品，佔領非洲中層階級消費市場。據悉，海信集團一直致力於大力開拓非洲市場：1995年開始進軍非洲市場，並在1996年在南非直接投資建廠，成立了南非海信發展股份有限公司；2012年7月，青島海信中非控股股份有限公司成功從當地上市公司AMAP手中競拍購得旗下索尼代工廠所使用的10萬平方米的TEDELEX PROPERTIES ATLANTIS的工業園區，作為海信在南部非洲的家電生產基地；2013年6月份，海信投資3.5億蘭特(折合人民幣2億元)在南非新建工廠，雇傭300多人裝配電視顯示幕、冰箱以及其他家用電子產品。(來源：環球網)
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