小米手機電商銷量超三星排名第一
Date: 2014-04-17
News Type:
根據電商監測產品iEcTracker統計資料顯示,2013年主流電商平臺手機品牌銷量排名中,在不含小米官網的情況下,三星手機銷量排名第一,全年銷售916.5萬台,占比20.0%,銷量排名靠前的手機品牌中,大陸國產手機居多;在含小米官網的情況下,小米手機銷量超過三星,排名第一,銷售1368.8 萬台,占比23.9%。可見,小米官網的銷售能力不能小覷。小米的成功主要源於其:定位于低價格高配置的智慧手機、饑餓行銷策略、官網購機等3個方面。(來源:PCB技術網)
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