陸中國移動引入iPhone 5s積極性不高
Date: 2013-10-10
News Type:
在中國市場銷量不佳的iPhone 5s/5c日益讓中國移動尷尬，市場分析認為，中國移動在此問題上積極性不高，因為引進iPhone 5s/5c雖然對提升即將商用的4G有幫助，但是高昂的補貼費用讓中國移動會有所保留，因此，預計中國移動不會提供很高的補貼計畫。購機補貼的問題始終困擾著中國移動，因為蘋果對運營商的要求苛刻，要求運營商必須對iPhone的補貼高於其它所有手機的補貼，而這些補貼將花掉運營商大量的費用。從經濟角度上來說，中國移動若選擇在現時推出TD版的iPhone 5s/5c，幷非合適時機。主要原因包括：與聯通及中國電信相比，中國移動無論在3G4G網路質素，均未能有令客戶滿意的表現，幷且補貼額度占中國移動整體手機補貼預算的60%至80%，收入遠低於補貼額。（來源：新浪科技）
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