【產業動態】面板雙虎 衝刺高毛利產品
Date: 2021-02-22
News Type:
疫情衍生的宅經濟效應,拉升居家辦公及娛樂需求,帶動面板需求大增,群創、友達搶搭面板市況大好之際,也衝刺高毛利產品生產,其中,群創全力拉抬當紅的大尺寸、IPS及電競產品出貨量,友達則衝刺大尺寸曲面面板,要以利潤更好的產品組合,推升獲利。
面板雙虎拚轉型有成,2020年同步繳出轉虧轉盈的好成績,友達啟動「雙軸轉型+1」,並宣佈今年支出的資本支出約新臺幣220億元;群創則力推「轉型再造.價值躍進」,2021年的資本支出達新臺幣250億元。
友達董事長彭雙浪表示,面板產業相對健康的這幾年,將是友達關鍵的轉型年,將透過現有面板事業創造現金流,持續佈局場域經濟,減少過去營運受面板景氣迴圈影響。
友達的雙軸轉型策略,是朝優質產能 (Go Premium)推進,如強大尺寸曲面面板,以及極大化面板價值的場域經濟 (Go Vertical) 佈局,從友達的顯示器核心技術再升級,並跨入系統、解決方案及服務。
群創表示,2021年疫情不確定性仍存在,除以最高標準執行防疫程式外,並持續推動技術創新,落實以獲利為依歸的產品策略,極大化產能價值,並積極強化長期競爭力及財務體質,務求展現「轉型再造.價值躍進」的策略成果。
面板專業市調機構Omdia顯示器研究資深總監謝勤益指出,電視面板單位出貨量雖然每年都呈下降趨勢,但平均尺寸卻在快速上升,有助相關廠商營運。Omdia預估,電視面板總收入將從2020年的332億美元增長到2025年的474億美元,高階電視面板是推動電視面板收入走高的關鍵動能,預估2025年高端電視面板收入將達到271億美元,超過標準液晶電視面板收入,占電視面板總收入的57%。隨著群創、友達紛紛搶進高端電視相關應用,市場看好將搶搭此波熱潮,挹注獲利同步向上。(新聞來源:經濟日報)
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